Updated motion branding for TomTom
Location, direction and movement is in TomTom's DNA. TomTom brought digital maps to the masses, and this year they're putting their pin on the map.
The internal creative team has been working on the updated branding until it went live externally in late 2022. Being part of the moving content team, together with colleagues and with guidance from our art director and creative director, we developed the updated motion branding.
Below are some of the key new branding elements for moving content.
Early explorations
Final motion branding
Motion default
Video default
Motion co-branding
Motion default
Video default
Social media branding
Social media branding follows the same logic as our general video style, just optimised for 1:1 and 9:16 formats.
Branded overlays and transitions for social
